Imtiaz Ali’s Highway, which hit cinemas yesterday, grew at snail’s pace at the ticket counters. The film, which has garnered positive word-of-mouth publicity, reeled in Rs 3.5 crore on its first day. Distributors believe this is an impressive start for a film that had a limited release. They say collections of the film will grow over the weekend. The film released at 600 cinemas in India and is expected to enjoy a brilliant weekend.
Rajesh Thadani, Multimedia Combines, Mumbai
Highway saw a significant improvement at the box office with every passing show yesterday. All-India numbers are close to Rs 3.5 crore including Rs 1.25 crore in Mumbai. We have high expectations for the weekend as the audience loves the film. Highway is clearly aimed at the classes, not the masses and hence has more multiplexes and fewer singleplexes in its kitty.
Brijesh Tandon, H K Tandon and Company, Delhi-UP
In Delhi, Highway picked up during the evening and night shows and clocked Rs 82 lakh. The film’s numbers will grow today and tomorrow will bring impressive returns. The audience loves this film and the positive reviews will help it grow.
Jaspal Dhingra, Nanaskar Enterprise, East Punjab
The film is beautifully shot in North India. Pura humara east Punjab circuit ke states mein shooting hua hai film ka from Haryana, Punjab to Himachal. The film collected Rs 40 lakh yesterday and today it grew by leaps and bounds. The youth and multiplex audience loves the film.
Debashish Dey, Aum Moviez, West Bengal
Highway earned Rs 22 lakh in West Bengal yesterday, and with the growing positive response from the audience, the weekend looks very promising. In Assam, box-office collections are Rs 2.5 lakh for day one. Imtiaz Ali is a brilliant storyteller and with the lead pair so diverse – Alia Bhatt and Randeep Hooda – he has enchanted the audience once again.
B H Basha, Bahar Enterprises, Mysore
In Mysore, the film earned Rs 28.5 lakh on its opening day and has shown 100 per cent growth today. It is a film for the multiplex crowd and the weekend looks stupendous in terms of box-office returns.
Jeetu Khandelwal, Pioneer Films, Orissa
Highway has been made for the classes and they absolutely love it, especially the youth. The way Imtiaz Ali weaves a love story is something no other filmmaker of our times can do. The film earned Rs 3.5 lakh here.